Tools used:
Product Photo Retouching & Compositing
Product photo retouching using manual Photoshop techniques. I work with tools such as patching, dodge & burn, and frequency separation to refine textures, correct imperfections, and remove distractions while keeping a natural look. In addition to e-commerce cleanup and color matching, I also take on compositing projects, rebuilding forms, blending new elements, or creating clean backgrounds, to deliver images that are polished, consistent, and brand-ready for catalogs and marketing.
Retouching projects
Photography for Promotional Campaigns
Photo retouching project leveraging generative AI techniques. After cleaning up the original images, I transformed the settings to create entirely new environments, enhancing the visual appeal for promotional use. These retouched photos were
featured in social media campaigns, e-newsletters, and other marketing materials
E-commerce product photography
A collection of product photography showcasing items for e-commerce and editorial use. These photos highlight each product’s unique qualities and are designed to enhance online sales and customer engagement. The images have been used across various channels, including weekly e-newsletters, social media posts, and promotional campaigns.How to style series
Blue Button Shop’s “How to Style” project highlights curated product pairings, showing customers how to mix and match items for a complete look. Aimed at driving sales and boosting engagement, each installment showcases styling tips that combine featured pieces with other items from Blue Button. In this project, I took on multiple roles—art directing models and their poses, handling post-production and photo retouching, and designing a simple, engaging web page to present the content through Blue Button’s internal blog system.
Style Coordination
In the “Style Coordination” series for Blue Button Shop, I focused on capturing outfits in a way that lets customers imagine themselves in the looks presented. My role involved photographing each outfit with a carefully crafted lighting setup to create a unique, almost dramatic tone that blends 2D and 3D qualities. After shooting, I handled post-production, retouching, and editing to ensure each piece looked polished and engaging. I then created multiple formats—web, Instagram post, and Instagram story—tailoring each for optimal presentation across platforms.