Photography & Post-production

Tools used: Lightroom.Photoshop.Midjourney

This collection mostly showcases my work for Blue Button Shop Toronto, where I combined photography, design, and digital media to support their e-commerce and campaign efforts. I handled product and model photography, retouching, and background keying for a polished look on the website. Additionally, I worked on seasonal campaigns, helping direct models and create visual content for social media. My role included designing weekly e-newsletters and creating simple web pages for special promotions, each piece crafted to enhance the brand’s online presence and engage their audience.

Product Photo Retouching & Compositing

Photo editing

Product photo retouching using manual Photoshop techniques. I work with tools such as patching, dodge & burn, and frequency separation to refine textures, correct imperfections, and remove distractions while keeping a natural look. In addition to e-commerce cleanup and color matching, I also take on compositing projects, rebuilding forms, blending new elements, or creating clean backgrounds, to deliver images that are polished, consistent, and brand-ready for catalogs and marketing.

Retouching projects

Step 1 - Edited RAW photos and matched colors to branding.

Step 2 - Removed dust and distractions with touch-ups.

Finished product - Isolated on white background, keeping natural shadow.

Step 1 - Corrected shape irregularities with patch tool and seamless blending.

Step 2 - Cleaned dust and distractions using frequency separation and content-aware fill.

Finished product - Isolated product on white background, retaining natural shadows with curve adjustments.

Compositing projects

Step 1 - Selected products shot at matching angles for multi-color line presentation.

Step 2 - Applied color correction, dust cleanup, background isolation, and composited items with perspective alignment.

Finished product- Added subtle cast shadows and field blur for a natural, depth-enhanced look.

Step 1 - Corrected exposure and contrast to recover detail and give the aprons a natural, consistent appearance.

Step 2 - Resized, silhouetted, and composited the cutouts to create a layered, stacked look with depth.

Finished product - Added artificial shadows and subtle field blur, shifting perspective so the aprons appear laid out on a professional shooting table.

Photography for Promotional Campaigns
Graphic design . Photo editing . Generative AI

Photo retouching project leveraging generative AI techniques. After cleaning up the original images, I transformed the settings to create entirely new environments, enhancing the visual appeal for promotional use. These retouched photos were featured in social media campaigns, e-newsletters, and other marketing materials

E-commerce product photography
Photography . Direction . Graphic design . Photo editing

A collection of product photography showcasing items for e-commerce and editorial use. These photos highlight each product’s unique qualities and are designed to enhance online sales and customer engagement. The images have been used across various channels, including weekly e-newsletters, social media posts, and promotional campaigns.

How to style series

Photography . Direction . Graphic design . Photo editing

Blue Button Shop’s “How to Style” project highlights curated product pairings, showing customers how to mix and match items for a complete look. Aimed at driving sales and boosting engagement, each installment showcases styling tips that combine featured pieces with other items from Blue Button. In this project, I took on multiple roles—art directing models and their poses, handling post-production and photo retouching, and designing a simple, engaging web page to present the content through Blue Button’s internal blog system.

How to Style: Cableami hats

How to Style : MA-1 Shirt Jacket by TAAKK

Style Coordination

Photography . Graphic design . Photo editing
In the “Style Coordination” series for Blue Button Shop, I focused on capturing outfits in a way that lets customers imagine themselves in the looks presented. My role involved photographing each outfit with a carefully crafted lighting setup to create a unique, almost dramatic tone that blends 2D and 3D qualities. After shooting, I handled post-production, retouching, and editing to ensure each piece looked polished and engaging. I then created multiple formats—web, Instagram post, and Instagram story—tailoring each for optimal presentation across platforms.

Style coordination

Works